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Fabrikam Q4 Executive Update Introduction The challenges we face as we jaunt into the planning pedal ar significant, but we ar confident that we will be able to keep the strong yield path weve launch over the last twelve months. at one time is not the metre to rest on laurels preferably it is the time to unify our food securities industry put down and try on new foodstuffs for our products. Market Analysis The general market for musical comedy instruments is a very mature, very rivalrous market. Overall market growth for 2007 is estimated to be 7% and 9% over 2006, in revenue and units respectively. Distribution patterns vary a great jazz by segment, from the mass retail statistical distribution at the low lay off to the specialized distribution of the high-quality and high-price segments. Fabrikam operates in a narrow part of the market, instruments and equipment sold to professionals who insist on the highest-quality sound. to the highest degree of our customers are contrive musicians. Industry Analysis and Update The market for musical instruments divides easily into several segments. Several market segments are relevant, and for this discussion we define the segments in which Fabrikam operates: 1. Customers Most of our customers are material body musicians. Customers range from children learning how to play to professional musicians in project settings.

However, Fabrikam sells almost exclusively to professional musicians. 2. Instruments Instrument or pictural symbol of instruments, Fabrikam manufactures and distributes some of which are listed below. * acoustic and electrical gu! itars * electric keyboards * speakers, * drums * electronic music equipment and related accessories. . 3. Type-of-music At the high end of the market, Fabrikam has an pure reputation among musicians dedicated to more traditional music. whizz of our challenges is to come the transition to new technologies without losing our care totaly guarded position with the devotees of traditional music. So far, we have...If you want to get a full essay, disposition it on our website: BestEssayCheap.com

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