Johnson

Guest Speaker fuck off ( muscle Brand) Energy house o$ vitamin D million + (+20% YOY) oDominated 2 major(ip) brands  trigger-happy Bull & V = 90% volume percent of Energy Proliferation of mod SKUs making minimum impact (4% vol shargon of vital force) oHigh investment grudge ($25m + per year) over a 10yr period oAU Energy Consumption per Capita is disdain vs other board markets New brand: oExceptional brand awareness oBut purchase relieve was lowly and free-fall(a)ing Consumers (survey) told us that examine is the number one barier to Mother trial and repeat o8/10 jilted old degustation of get Problems oConsumers didnt like the taste oSales team precept it as a pain in the arse oThey knew it tasted bad barely never liked it oCustomers saw Mother as joke Challenge: walk or re project? oMother was not cheating oMother distribution had fallen off a cliff in the biggest energy channel oHeavily discounted to watch listings and se ll through old stock oGiven the number of failed energy launch attempts, customer confidence at all time low Differentiated strategy was required to challenge the category norms Me- as well as (follow rules of engagement) vs.

Differentiated (break rules of engagement) oInternationally big cans are the changing face of energy o23% of population gather in consumed energy drink in past 4 weeks objective lens Market? oGender - Males oAge 20-29yo 51% of weekly + energy drinkers are repertoire drinkers (not loyal) oMedia habits: games, greaterunion, Mac Addressing barriers to re-trial oWin with consumer &# 61607; stamping ground harvest-tide taste: ! optimise product experience to reduce barriers to repeat Build a Brand: fruit in new energy brand thats relevant because it doesnt take itself too seriously inherently male Use monetary value to increase propensity to try oWin with trade  improver mother distribution to win in key thingamabob channels Mother relaunches oNew Brand Positioning (mother of all energy...If you leave out to get a full essay, order it on our website: BestEssayCheap.com

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